When it comes to branding, there’s no easy recipe for success. A key ingredient Nike used in their winning brand is consistent communication. So, while there isn’t a single recipe for brand success, communication one step that will help you create and sustain your organization’s image. But of course, there’s more to it. If you’re ready to up-level your business and create a brand that speaks to your ideal clients but you’re not quite sure how to get there – I’d like to share five tips to jumpstart your journey:
The first thing to work on is your business strategy! In order to truly succeed in business you need to have a strategy. Your strategy will form the foundations of your business and will be the first step into turning your business into a brand. Think about why you are in business, your vision for your business and your business goals.
A client experience is the complete journey of how the client feels from that very first touchpoint with you to long after you have worked together. By creating an experience for your clients, you have control over how the client feels about your service. It’s important to guide your client through the process of working with you by taking the time to create a seamless client experience.
Have you ever looked at your brand identity as a whole to ensure it is consistent? Do your brand visuals, website copy and messaging all work together across all of your platforms to represent the vision for your business?
For service based entrepreneurs and small businesses, a website is essential to the success of your brand. No matter the platform that a potential client discovers you, you can guarantee that they will visit your website at some point before getting in touch.
A pretty brand identity and website is not enough to grow your business into a brand. You need to have a strategic marketing plan behind it in order to get your brand out there and start attracting those all important ideal clients.
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