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Deciding where you’re going is a big part of your business or organization’s plan to succeed. To illustrate this point, just think without a firm destination, the budget, travel arrangements, accommodations, activities cannot be developed. Every successful effort require strategy … websites, advertisements, billboards, Google ads, promo mail. These marketing tactics mandate an overall strategy or destination plan.
Here are five reasons why strategy is CRITICAL :
It creates a sense of direction – and gets you where you want to go.
Strategy begins by setting goals, and then mapping out the best way to get you to those goals. In short, it’s your road map to get from where you are to where you want to be.
It integrates your efforts.
Focusing on your audiences rather than the tactics ensures your marketing includes multiple touch points with your target audience and moves them through a process of awareness, cultivation and engagement.
It helps you prioritize – and know when to say no.
There is always more you can be doing, so prioritizing your efforts keeps marketing cost-effective and keeps you focused on the efforts that will bring results.
It provides accountability.
In our technological climate, measurement happens in real-time, and we’re able to not just measure the reach of a campaign, but its effectiveness. You can quickly see if your efforts are working – and hold your team accountable, shift directions and adjust your tactics to align with your strategy.
It saves waste.
Long story short; tactics take time and money. Strategy helps avoid unnecessary, ineffective or meaningless waste in context of the bigger picture of where you’re headed.
At RichLine Solutions, “we’re a strategy first organization”. Everything we do begins with strategy. We ask “why?” and want to know what goals you have in mind. Contact us at email@example.com today and let’s begin a partnership in your journey towards greater success!
Tweet us which of the five reasons resonated with you the most.