Successful Brands Take Risks

Anticipating the future and taking strategic risks to thrive is something in today’s economy every business leader must seriously consider. In a culture that offers limited jobs, but “unlimited opportunities, calculated risk-taking is a viable option. The important questions that must be asked are how many streams of income do you have?  In how many new ventures are you pursuing or investing?  What are you doing differently today than you did last month?  How are you building your fortune and helping others to do the same?

Investigate successful brands and you’ll see that they all take risks to maintain and expand market dominance and exposure. Oprah, Nike, Coke, Apple and all those who have created and managed lucrative brands take risks. Many risks taken may not turn out as expected, yet productive brands keep taking them anyway.  All endeavors requiring growth requires risk.  

Accomplishments and success are rooted in risk.  The truth of the matter is that today, more than ever, the risk is not only mandatory but critical to your business or organization’s future.  A great lesson related to risk is found in The Parable of the Talents. Matthew 25:14-30

The lesson taught here is that we need to use whatever talents we have. It may be money, ability, knowledge, or opportunity. If we invest our talents wisely, our value and success will increase, creating the possibility for us to achieve our capacities.  Success requires that wise and calculated risks be taken.

Sometimes you may have to do what you don’t know, because “if you have to know it, in order to do it, you’ll only do what you know,” and will end up with just one talent.

Connect with us at info.richlinesolutions@gmail.com and share a result you experienced because of taking a risk.  We’d love to hear your story of growth and success!