As David Welch, Ph.D., said “People who aren’t self-reflective are going to end up making bad decisions because they don’t really know what they want in the first place. Don’t make a decision based on the wrong problem.
If you’re trying to purchase a phone, list the features you’ll actually use. Any phone that has them is therefore good enough for you; ignore anything fancier or pricier.
How good you feel about your decisions is usually more important than how good they are objectively.
They can lead smart people to make foolish decisions. For example, we hate to lose more than we like to win, which can result in behavior such as holding on to a tanking stock instead of accepting a loss. And we’re susceptible to how information is framed—a “cash discount” is more appealing than “no credit card surcharge.” Keeping these biases in mind can help you think clearly and make better decisions.
People tend to make poorer choices when they’re in a bad mood or under a lot of stress. When facing a complex decision, use your conscious brain to gather the information you need, and then take a break. Give your unconscious mind some time to do its work. The decision you make afterward is more likely to be the right one.
When possible, eliminate the need for decisions by establishing rules for yourself. You will go to yoga every weekend. You will buy whatever paper towel that is on sale.
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